extra value through powerful structure
Pro’s go-to circ saw
the “Biggest Loser”
Cookware from Asia
developed to address current U.S. consumer lifestyles and trends.
Dozens of DIY
and professional applications.
One durable device.
Group 4’s translation of key ingredients, cultural and brand equities into packaging for the U.S. consumer has helped HADA LABO – the #1 face lotion in Japan - gain a foothold at a leading beauty products retailer.Learn More
Creating the full
brand identity - name, logo, package, case, accessories
Left for Las Vegas early this week with a degree of optimism that the pieces seemed to be in place to see a full and vibrant range of new products & innovations. Like many predictions the reality – as I perceived it – is a little more nuanced than a simple right or wrong.
I’ll be among the 20,000 or so descending upon Las Vegas next week to see what’s new at the Hardware Show.
If there is any one company out there to keep/return/put (allowing for all points of view) the Craftsman brand to its rightful position it would seem to be Stanley Black & Decker.
The widespread rush into internet-enabled devices provides proof positive that the future is now, at least as was imagined back in 1990 when a piece of toast was cooked to perfection by an internet enabled Sunbeam toaster.
New products are the lifeblood of the CPG industry, but nurturing the consumer relationship along the journey is imperative to a products long-term success. This was the very strong message at this year’s Consumer Healthcare Products Association’s (CHPA) Market Exchange.
Certain Dri had gradually lost its perceived competitive advantage as the big’s (P&G, Unilever etc) quickly established their own “clinical” positioning.