I was (and continue to be) very pleased with the results of the project that we collaborated on. You have a great team… which we found to be talented, insightful, open to challenge and collaborative. All of the things that we consider essential in a partner.

– Erik Sjogren, Sr. Director of Innovation, Georgia-Pacific

Group 4’s core capabilities form a comprehensive range of services that enables us to work collaboratively with our clients to explore new opportunities. As a result, we are able to develop innovative products that meet the wants and needs of the target market and create packaging and merchandising solutions that successfully influence the purchase decision.
Global Qualitative & Quantitative Capabilities Market Research & Analysis Awareness and Use Studies Segmentation Studies Ethnographic & Observational Research Shopper Studies Brainstorming/Ideation Eye Tracking Discovery/Focus Groups Omnibus Studies Quantitative Validation Research Learn More
New Product Innovation Competitive Benchmarking Design Trends Analysis Ergonomic study and integration Product Line Rationalization Design Language Manuals Engineering / DFMEA CAD Breadboarding, Models & Prototyping Cost Reduction Analysis Production Management box-overlay-three Learn More
Package Graphic Design Structure Packaging Design Brand Identity Systems Brand Architecture & Rationalization Collateral Design Container/Kit Development Sustainability Website Design & Development Mechanicals/Dielines Style Guides Packaging Learn More
Merchandising Structure and Graphics Branded Retail Line Review Presentations Environment Design POP/POS Design box-overlay-four Learn More
 
 
 
Group 4 is a highly regarded strategic research-centered design firm devoted to creating and enhancing global brand experiences research driven product, packaging and merchandising design. Our 42+ years of problem solving experience for some of the world’s best known brands together with our unique set of capabilities provides us the means to engage with and learn from the target market and develop meaningful products, packaging and merchandising solutions that exceed expectations and win the day – no matter the challenge.
 

Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod concept, but also in ideas for future products… Once we developed our initial concepts, we conducted qualitative and quantitative research with consumers who consider themselves users and nonusers of lawn and garden products. The positive response was universal.

– Brad Schultz, Research Principal, The Scotts Company

Group 4 Names New Research Director

Avon, Conn. Group 4, a nationally respected research-driven product, packaging and merchandising design firm, has named Deanna Wert Director, Research.

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Group 4 wins 2015 Green GOOD DESIGN Award for Dow Corning’s Vacuum Insulated Panel design

The European Centre for Architecture Art Design and Urban Studies and the The Chicago Athenaeum: Museum of Architecture and Design announced that Group 4 won a 2015 Green GOOD DESIGN Award for work on Dow Corning’s Vacuum Insulated Panels (VIP). The design represents the first successful VIP integration into global construction methods.

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Innovative Packaging Supports Adherence to New Hepatitis C Therapy

Pharmaceutical giant Abbvie received FDA approval to market the Viekira Pak, a new and highly effective treatment option for Hepatitis C patients.

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Seek Thermal Camera Big Hit at 2015 SHOT Show

One of the hottest products at the 2015 SHOT Show in Las Vegas…Group 4 helped brand, package and encase this incredible little thermal camera.  Check out the You Tube video review and the case study in the portfolio section of our site

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New Brawny Wet Wipes Package by Group 4

New on market – Georgia-Pacific’s Brawny Giant Multipurpose wet wipes. Bold shape and oversized container reflect wipe strength and size… Article link: Packaging Digest Jan. 21, 2015

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OSRAM SYLVANIA Automotive Packaging

Currently at retail, on YouTube and running on nationwide TV.

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