I was (and continue to be) very pleased with the results of the project that we collaborated on. You have a great team… which we found to be talented, insightful, open to challenge and collaborative. All of the things that we consider essential in a partner.

– Erik Sjogren, Sr. Director of Innovation, Georgia-Pacific

Group 4′s core capabilities form a comprehensive range of services that enables us to work collaboratively with our clients to explore new opportunities. As a result, we are able to develop innovative products that meet the wants and needs of the target market and create packaging and merchandising solutions that successfully influence the purchase decision.
Global Qualitative & Quantitative Capabilities Market Research & Analysis Awareness and Use Studies Segmentation Studies Ethnographic & Observational Research Shopper Studies Brainstorming/Ideation Eye Tracking Discovery/Focus Groups Omnibus Studies Quantitative Validation Research Learn More
New Product Innovation Competitive Benchmarking Design Trends Analysis Ergonomic study and integration Product Line Rationalization Design Language Manuals Engineering / DFMEA CAD Breadboarding, Models & Prototyping Cost Reduction Analysis Production Management box-overlay-three Learn More
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Now Available: OTC Consumer Attitude & Behavior Tracking Study

The study provides OTC manufacturers and retailers with a broad understanding of consumer attitudes and behaviors in the OTC market.    Call Mike Solomson for details: 860.678.1570

Group 4 is a highly regarded strategic research and design firm devoted to creating and enhancing global brand experiences through research driven product, packaging and merchandising design. Our 42+ years of problem solving experience for some of the world’s best known brands together with our unique set of capabilities provides us the means to engage with and learn from the target market and develop meaningful products, packaging and merchandising solutions that exceed expectations and win the day – no matter the challenge.

Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod concept, but also in ideas for future products… Once we developed our initial concepts, we conducted qualitative and quantitative research with consumers who consider themselves users and nonusers of lawn and garden products. The positive response was universal.

– Brad Schultz, Research Principal, The Scotts Company

ACA – The Healthcare Consumer Awakening

Healthcare reform is not only changing the nature of our interactions with the healthcare system it’s also changing our overall perspective

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DIY: Getting it Wrong the First Time

The release of our periodic category studies typically stir up some interesting suppositions and our most recent DIY study is no exception.

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Observations from the International Housewares Show

Chicago in March can only mean one thing – The International Housewares Show. A few things we picked up on:

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BeautyPackaging.com Features Hada Labo Tokyo

Group 4′s packaging for Hada Labo Tokyo’s blockbuster line of moisturizers is featured as an Online Exclusive on Beauty Packaging.com.

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The Social Kitchen: Dinner at 7:00; We eat at 8:00

The “Social Kitchen” concept is among the more intriguing of our observations from The International Builders Show and the Kitchen and Bath Industry Show earlier this month. If the concept does find footing through focused new product development where among Housewares categories would these most likely come from?…

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Top 5 Observations from the Builders and Kitchen & Bath Shows

The International Builders Show and the Kitchen and Bath Industry Show shared the spotlight recently at the bustling Las Vegas Convention Center. Traffic was strong and ran much deeper into the week than any show we’ve been to in a while…

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