need to stand out among
the category giants
extra value through powerful structure
Pro’s go-to circ saw
the “Biggest Loser”
Dozens of DIY
and professional applications.
One durable device.
Creating the full
brand identity - name, logo, package, case, accessories
From our Innovation Unwound series…thoughts on reaching New Product Development’s Holy Grail “Faster. Cheaper. Better”
From our Innovation Unwound series…this piece delves into what could be an imbalance between market research and qualitative research with users at the front end or “Discovery” phase of a project.
Cultural references can be tricky but a recent article around a long held belief of mine compels me to comment.
Left for Las Vegas early this week with a degree of optimism that the pieces seemed to be in place to see a full and vibrant range of new products & innovations. Like many predictions the reality – as I perceived it – is a little more nuanced than a simple right or wrong.
I’ll be among the 20,000 or so descending upon Las Vegas next week to see what’s new at the Hardware Show.