I was (and continue to be) very pleased with the results of the project that we collaborated on. You have a great team… which we found to be talented, insightful, open to challenge and collaborative. All of the things that we consider essential in a partner.

– Erik Sjogren, Sr. Director of Innovation, Georgia-Pacific

Group 4’s core capabilities form a comprehensive range of services that enables us to work collaboratively with our clients to explore new opportunities. As a result, we are able to develop innovative products that meet the wants and needs of the target market and create packaging and merchandising solutions that successfully influence the purchase decision.
Global Qualitative & Quantitative Capabilities Market Research & Analysis Awareness and Use Studies Segmentation Studies Ethnographic & Observational Research Shopper Studies Brainstorming/Ideation Eye Tracking Discovery/Focus Groups Omnibus Studies Quantitative Validation Research Learn More
New Product Innovation Competitive Benchmarking Design Trends Analysis Ergonomic study and integration Product Line Rationalization Design Language Manuals Engineering / DFMEA CAD Breadboarding, Models & Prototyping Cost Reduction Analysis Production Management box-overlay-three Learn More
Package Graphic Design Structure Packaging Design Brand Identity Systems Brand Architecture & Rationalization Collateral Design Container/Kit Development Sustainability Website Design & Development Mechanicals/Dielines Style Guides Packaging Learn More
Merchandising Structure and Graphics Branded Retail Line Review Presentations Environment Design POP/POS Design box-overlay-four Learn More
Group 4 is a highly regarded strategic research-centered design firm devoted to creating and enhancing global brand experiences research driven product, packaging and merchandising design. Our 42+ years of problem solving experience for some of the world’s best known brands together with our unique set of capabilities provides us the means to engage with and learn from the target market and develop meaningful products, packaging and merchandising solutions that exceed expectations and win the day – no matter the challenge.

Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod concept, but also in ideas for future products… Once we developed our initial concepts, we conducted qualitative and quantitative research with consumers who consider themselves users and nonusers of lawn and garden products. The positive response was universal.

– Brad Schultz, Research Principal, The Scotts Company

Seek Thermal Camera Big Hit at 2015 SHOT Show

One of the hottest products at the 2015 SHOT Show in Las Vegas…Group 4 helped brand, package and encase this incredible little thermal camera.  Check out the You Tube video review and the case study in the portfolio section of our site

read more >

New Brawny Wet Wipes Package by Group 4

New on market – Georgia-Pacific’s Brawny Giant Multipurpose wet wipes. Bold shape and oversized container reflect wipe strength and size… Article link: Packaging Digest Jan. 21, 2015

read more >

OSRAM SYLVANIA Automotive Packaging

Currently at retail, on YouTube and running on nationwide TV.

read more >

Innovation in Space

Modest or McMansion, trends in home design are increasingly focusing on space efficiency and multi-functionality with technology often underpinning advances in both.

read more >

Purdue Foundry and Group 4 collaboration to leverage research and design in innovation opportunities

INDIANAPOLIS, WEST LAFAYETTE, Ind. and AVON, Conn. – An agreement between the Purdue Foundry and Group 4, a national research, product development and design company, will provide another tool in furthering Purdue’s commercialization activities. The goals of the collaboration include guiding companies to leverage data collected from user research to develop innovative products that meet the wants and needs of potential customers or targeted audiences.

read more >

Group 4 Wins 2014 IDSA Industrial Design Excellence Award

Group 4’s innovation work on behalf of The Scotts Miracle-Gro Company earned a bronze award in the 2014 IDEA awards program sponsored by the Industrial Design Society of America (IDSA).

read more >