I was (and continue to be) very pleased with the results of the project that we collaborated on. You have a great team… which we found to be talented, insightful, open to challenge and collaborative. All of the things that we consider essential in a partner.

– Erik Sjogren, Sr. Director of Innovation, Georgia-Pacific

Group 4’s core capabilities form a comprehensive range of services that enables us to work collaboratively with our clients to explore new opportunities. As a result, we are able to develop innovative products that meet the wants and needs of the target market and create packaging and merchandising solutions that successfully influence the purchase decision.
Global Qualitative & Quantitative Capabilities Market Research & Analysis Awareness and Use Studies Segmentation Studies Ethnographic & Observational Research Shopper Studies Brainstorming/Ideation Eye Tracking Discovery/Focus Groups Omnibus Studies Quantitative Validation Learn More
New Product Innovation Competitive Benchmarking Design Trends Analysis Ergonomic study and integration Product Line Rationalization Design Language Manuals Engineering / DFMEA CAD Breadboarding, Models & Prototyping Cost Reduction Analysis Production Management Learn More
Package Graphic Design Structure Packaging Design Brand Identity Systems Brand Architecture & Rationalization Collateral Design Container/Kit Development Sustainability Website Design & Development Mechanicals/Dielines Style Guides Learn More
Merchandising Structure and Graphics Branded Retail Line Review Presentations Environment Design POP/POS Design Learn More
Group 4 is a highly regarded strategic research-centered design firm devoted to creating and enhancing global brand experiences through research driven product, packaging and merchandising design. Our 43+ years of problem solving experience for some of the world’s best known brands together with our unique set of capabilities provides us the means to engage with and learn from the target market and develop meaningful products, packaging and merchandising solutions that exceed expectations and win the day – no matter the challenge.

Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod concept, but also in ideas for future products… Once we developed our initial concepts, we conducted qualitative and quantitative research with consumers who consider themselves users and nonusers of lawn and garden products. The positive response was universal.

– Brad Schultz, Research Principal, The Scotts Company

Skip the Skype: Let In-Person Be Your Default Meeting Format

Cultural references can be tricky but a recent article around a long held belief of mine compels me to comment.

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Hardware Show – Pre-Show Optimism Well-Placed?

Left for Las Vegas early this week with a degree of optimism that the pieces seemed to be in place to see a full and vibrant range of new products & innovations. Like many predictions the reality – as I perceived it – is a little more nuanced than a simple right or wrong.

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The Hardware Show – Do You Feel What I do?

I’ll be among the 20,000 or so descending upon Las Vegas next week to see what’s new at the Hardware Show.

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A Great Brand…In Good Hands

If there is any one company out there to keep/return/put (allowing for all points of view) the Craftsman brand to its rightful position it would seem to be Stanley Black & Decker.

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The Internet of Tools

The widespread rush into internet-enabled devices provides proof positive that the future is now, at least as was imagined back in 1990 when a piece of toast was cooked to perfection by an internet enabled Sunbeam toaster.  

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Observations from the 2016 CHPA Market Exchange

New products are the lifeblood of the CPG industry, but nurturing the consumer relationship along the journey is imperative to a products long-term success. This was the very strong message at this year’s Consumer Healthcare Products Association’s (CHPA) Market Exchange.

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