I was (and continue to be) very pleased with the results of the project that we collaborated on. You have a great team… which we found to be talented, insightful, open to challenge and collaborative. All of the things that we consider essential in a partner.

– Erik Sjogren, Sr. Director of Innovation, Georgia-Pacific

Group 4’s core capabilities form a comprehensive range of services that enables us to work collaboratively with our clients to explore new opportunities. As a result, we are able to develop innovative products that meet the wants and needs of the target market and create packaging and merchandising solutions that successfully influence the purchase decision.
Global Qualitative & Quantitative Capabilities Market Research & Analysis Awareness and Use Studies Segmentation Studies Ethnographic & Observational Research Shopper Studies Brainstorming/Ideation Eye Tracking Discovery/Focus Groups Omnibus Studies Quantitative Validation Research Learn More
New Product Innovation Competitive Benchmarking Design Trends Analysis Ergonomic study and integration Product Line Rationalization Design Language Manuals Engineering / DFMEA CAD Breadboarding, Models & Prototyping Cost Reduction Analysis Production Management box-overlay-three Learn More
Package Graphic Design Structure Packaging Design Brand Identity Systems Brand Architecture & Rationalization Collateral Design Container/Kit Development Sustainability Website Design & Development Mechanicals/Dielines Style Guides Packaging Learn More
Merchandising Structure and Graphics Branded Retail Line Review Presentations Environment Design POP/POS Design box-overlay-four Learn More
Group 4 is a highly regarded strategic research-centered design firm devoted to creating and enhancing global brand experiences through research driven product, packaging and merchandising design. Our 43+ years of problem solving experience for some of the world’s best known brands together with our unique set of capabilities provides us the means to engage with and learn from the target market and develop meaningful products, packaging and merchandising solutions that exceed expectations and win the day – no matter the challenge.

Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod concept, but also in ideas for future products… Once we developed our initial concepts, we conducted qualitative and quantitative research with consumers who consider themselves users and nonusers of lawn and garden products. The positive response was universal.

– Brad Schultz, Research Principal, The Scotts Company

Seek Thermal Compact XR “Best of What’s New”

Congratulations to our friends at Seek Thermal! Today Popular Science announced that the Seek Thermal CompactXR thermal imaging camera received a prestigious “Best of What’s New” award in the Best Gadget category.

read more >

See the Heat – Harness the Light

The history of thermal imaging dates back to the late 1950’s and has evolved predominantly in military, public safety, industrial and sophisticated professional applications with availability, price and complexity well out of the reach of consumers,

read more >

New Pharma Therapies – Will Packaging Keep Pace?

New pharmaceutical therapies generate enormous attention and hope among the healthcare community and patients.  Many of these therapies are in forms – pills, patches, inhalables – that often shifts drug administration to patients which calls for increased education and training by health care provider’s.

read more >

Does Design Make a Difference?

We get asked that question frequently and I am pleased to say that several of our clients have shared sales data that proves that when executed in concert with end-user research, packaging design does make a difference.

read more >

Group 4 Names New Research Director

Avon, Conn. Group 4, a nationally respected research-driven product, packaging and merchandising design firm, has named Deanna Wert Director, Research.

read more >

Group 4 wins 2015 Green GOOD DESIGN Award for Dow Corning’s Vacuum Insulated Panel design

The European Centre for Architecture Art Design and Urban Studies and the The Chicago Athenaeum: Museum of Architecture and Design announced that Group 4 won a 2015 Green GOOD DESIGN Award for work on Dow Corning’s Vacuum Insulated Panels (VIP). The design represents the first successful VIP integration into global construction methods.

read more >