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A Great Brand…In Good Hands

By Group 4 on Thursday January 12th, 2017

 
 
 

craftsman-lawn-mower

If there is any one company out there to keep/return/put (allowing for all points of view)
the Craftsman brand to its rightful position it would seem to be Stanley Black & Decker.

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The Internet of Tools

By Frank von Holzhausen on Thursday October 20th, 2016

 
 
 

sunbeam_internet_toasterThe widespread rush into internet-enabled devices provides proof positive that the future is now, at least as was imagined back in 1990 when a piece of toast was cooked to perfection by an internet enabled Sunbeam toaster.   Read more >

Observations from the 2016 CHPA Market Exchange

By Group 4 on Monday September 26th, 2016

 
 
 

New mtgdayphotonewsviewsproducts are the lifeblood of the CPG industry, but
nurturing the consumer relationship along the journey
is imperative to a products long-term success.

This was the very strong message at this year’s
Consumer Healthcare Products Association’s (CHPA)
Market Exchange. Read more >

Advantage: Certain Dri – A New Look for a Great Brand

By Group 4 on Friday August 19th, 2016

 
 
 

Certain Dri had gradually lost its perceived competitive advantage as the big’s (P&G, Unilever etc) quickly established their own “clinical” positioning. Read more >

Group 4 + Gyre9 = FORGE

By Group 4 on Thursday June 9th, 2016

 
 
 

Strengthening a very active 10 year+ working relationship, Group 4 and Gyre9 have launched FORGE, a Design & Engineering firm with manufacturing capabilities to help clients bring new products to market quicker with insights-driven, production-proven innovations. Read more >

Innovation in Space

By Frank von Holzhausen on Thursday October 16th, 2014

 
 
 

Modest or McMansion, trends in home design are increasingly focusing on space efficiency and multi-functionality with technology often underpinning advances in both. Read more >

Purdue Foundry and Group 4 collaboration to leverage research and design in innovation opportunities

By Michael Solomson on Tuesday October 7th, 2014

 
 
 

INDIANAPOLIS, WEST LAFAYETTE, Ind. and AVON, Conn. – An agreement between the Purdue Foundry and Group 4, a national research, product development and design company, will provide another tool in furthering Purdue’s commercialization activities.

The goals of the collaboration include guiding companies to leverage data collected from user research to develop innovative products that meet the wants and needs of potential customers or targeted audiences. Read more >

Group 4 Wins 2014 IDSA Industrial Design Excellence Award

By Michael Solomson on Wednesday July 9th, 2014

 
 
 

Group 4’s innovation work on behalf of The Scotts Miracle-Gro Company earned a bronze award in the 2014 IDEA awards program sponsored by the Industrial Design Society of America (IDSA).

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