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Group 4 Wins 2014 IDSA Industrial Design Excellence Award

By Michael Solomson on Wednesday July 9th, 2014

 
 
 

Group 4’s innovation work on behalf of The Scotts Miracle-Gro Company earned a bronze award in the 2014 IDEA awards program sponsored by the Industrial Design Society of America (IDSA).

Miracle-Gro® Gro-ables® are a breakthrough product for the edible gardening market making gardening from seed MiracleGroSilofool-proof with the exact combination of nutrients, enriched soil and seed packed into each easy-to-plant pod.

“We are delighted to be named a winner in this prestigious award program,” said Frank von Holzhausen, President of Group 4. “Playing such an exciting role in helping to drive the gardening-from-seed category was a result of tireless effort from our innovation team which was a combination of Group 4’s best expertise in research, R&D, product and packaging design.Gro-ables® is a winning concept and a well-designed product to which consumers are responding positively.”

Read full Gro-ables® case study here…

2014 IDSA/IDEA awards gallery…

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