General® Tool & Instruments, a leader in precision specialty tools, was awarded the opportunity to market
a new line of smart phone connected measuring tools as featured products at Lowe’s.
It was paramount to cut through the connected device clutter with packaging that clearly
communicated the value proposition of the new products. Group 4 was engaged to bring ToolSmart™ to life
through integrated packaging graphics and structures along with merchandising for Lowe’s Innovation end-cap.
ToolSmart™ launched in May, 2016 at the National Hardware Show.
