The Scotts Company selected Group 4 to help bring a new perspective to gardening challenges that have turned consumers away from seed gardening and towards purchasing more expensive potted plants. For most would-be and many experienced gardeners it was guesswork with poor outcomes often the result.
Resolving engineering, materials and ease-of-use challenges through an iterative research and design process the Group 4 & Scotts team developed Miracle-Gro Gro-ables Seed Pod’s. Gro-ables provide an ideal growing environment with the exact combination of nutrients, enriched soil and seed in every easy-to-plant and compostable pod. Group 4 also developed the space efficient and protective packaging for safe shipping.
Winner 2014 IDSA Industrial Design Excellence Award
Design DevelopmentFeatures and Form Factor
The familiar and natural acorn shape takes shape
“Group 4’s ability to distill consumer needs into practical, manufacturable designs …for seed-pods, but also … for future products.”
Brad Schultz, Scotts Research Principle, quoted in Packaging World, Nov. 2013.