Moberg engaged Group 4 to help create new packaging with a unified look supporting the “Visible Difference” position and promise across their line of Kerasal footcare products. The final design enhanced Kerasal’s key equity elements – the red coloration and brandmark – while emphasizing its effectiveness through strong medicinal and endorsement cues. Kerasal’s market leading position has strengthened given stronger, clinically proven product efficacy claims conveyed through packaging communications and advertising.
