Insight’s acquisition of the Monistat brand brought with it a wealth of consumer trust, awareness and loyalty. But…attention to
the brand had waned. Group 4 was called upon to update the packaging and help women navigate a multi-layered and complicated decision process quickly and confidently.
Qualitative and quantitative research guided the design team towards meaningful graphics solutions and the development of an under-utilized 5th panel with benefit cues and easy to understand package content graphics.