Stored behind-the-counter in the pharmacy refrigerator for peak potency and freshness,
Floragen is a OTC consumer healthcare product Read more >
By Group 4 on Monday September 10th, 2018
Stored behind-the-counter in the pharmacy refrigerator for peak potency and freshness,
Floragen is a OTC consumer healthcare product Read more >
By Group 4 on Thursday April 19th, 2018
From our Innovation Unwound series…thoughts on reaching New Product Development’s Holy Grail
“Faster. Cheaper. Better” Read more >
By Group 4 on Wednesday March 28th, 2018
From our Innovation Unwound series…this piece delves into what could be an imbalance between market
research and qualitative research with users at the front end or “Discovery” phase of a project. Read more >
By Frank von Holzhausen on Friday June 16th, 2017
Cultural references can be tricky but a recent article around a long held belief of mine compels me to comment. Read more >
By Frank von Holzhausen on Friday May 12th, 2017
Left for Las Vegas early this week with a degree of optimism that the pieces seemed to be in place to see a full and vibrant range of new products & innovations. Like many predictions the reality – as I perceived it – is a little more nuanced than a simple right or wrong. Read more >
By Frank von Holzhausen on Thursday May 4th, 2017
I’ll be among the 20,000 or so descending upon Las Vegas next week
to see what’s new at the Hardware Show. Read more >
By Group 4 on Thursday January 12th, 2017
If there is any one company out there to keep/return/put (allowing for all points of view)
the Craftsman brand to its rightful position it would seem to be Stanley Black & Decker.
By Frank von Holzhausen on Thursday October 20th, 2016
The widespread rush into internet-enabled devices provides proof positive that the future is now, at least as was imagined back in 1990 when a piece of toast was cooked to perfection by an internet enabled Sunbeam toaster. Read more >
By Group 4 on Monday September 26th, 2016
New products are the lifeblood of the CPG industry, but
nurturing the consumer relationship along the journey
is imperative to a products long-term success.
This was the very strong message at this year’s
Consumer Healthcare Products Association’s (CHPA)
Market Exchange. Read more >
By Group 4 on Friday August 19th, 2016
Certain Dri had gradually lost its perceived competitive advantage as the big’s (P&G, Unilever etc) quickly established their own “clinical” positioning. Read more >