Group 4 incorporates a variety of research methodologies to ensure that strategies are developed from a deep understanding of our client’s brand, the competitive landscape, and the target market’s unmet needs and desires. Researchers and designers work closely together to test and refine designs until a final approach is confirmed.
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Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod
concept, but also in ideas for future products.


Brad Schultz, Research Principal