Packaging Research

New OTC Packaging: Floragen

By Group 4 on Monday September 10th, 2018


Stored behind-the-counter in the pharmacy refrigerator for peak potency and freshness,
Floragen is a OTC consumer healthcare product Read more >

New Pharma Therapies – Will Packaging Keep Pace?

By Frank von Holzhausen on Tuesday August 4th, 2015


New pharmaceutical therapies generate enormous attention and hope among the healthcare community and patients.  Many of these therapies are in forms – pills, patches, inhalables – that often shifts drug administration to patients which calls for increased education and training by health care provider’s. Read more >

Does Design Make a Difference?

By Frank von Holzhausen on Tuesday June 9th, 2015


We get asked that question frequently and I am pleased to say that several of our clients have shared sales data that proves that when executed in concert with end-user research, packaging design does make a difference.

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OSRAM SYLVANIA Automotive Packaging

By Group 4 on Monday December 29th, 2014


Currently at retail, on YouTube and running on nationwide TV.

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