Design Research

Innovation Unwound: Finding Paths to “Faster, Cheaper, Better.”

By Group 4 on Thursday April 19th, 2018


From our Innovation Unwound series…thoughts on reaching New Product Development’s Holy Grail
“Faster. Cheaper. Better” Read more >

Innovation Unwound: Not Just Research…The Right Research

By Group 4 on Wednesday March 28th, 2018


From our Innovation Unwound series…this piece delves into what could be an imbalance between market
research and qualitative research with users at the front end or “Discovery” phase of a project.   Read more >

New Pharma Therapies – Will Packaging Keep Pace?

By Frank von Holzhausen on Tuesday August 4th, 2015


New pharmaceutical therapies generate enormous attention and hope among the healthcare community and patients.  Many of these therapies are in forms – pills, patches, inhalables – that often shifts drug administration to patients which calls for increased education and training by health care provider’s. Read more >