Group 4: Research and Innovative Product Design

From our Innovation Unwound series…thoughts on reaching New Product Development’s Holy Grail
“Faster. Cheaper. Better” Read more >

From our Innovation Unwound series…this piece delves into what could be an imbalance between market
research and qualitative research with users at the front end or “Discovery” phase of a project.   Read more >

New pharmaceutical therapies generate enormous attention and hope among the healthcare community and patients.  Many of these therapies are in forms – pills, patches, inhalables – that often shifts drug administration to patients which calls for increased education and training by health care provider’s. Read more >