Qualitative Research

New OTC Packaging: Floragen

By Group 4 on Monday September 10th, 2018


Stored behind-the-counter in the pharmacy refrigerator for peak potency and freshness,
Floragen is a OTC consumer healthcare product Read more >

Innovation Unwound: Not Just Research…The Right Research

By Group 4 on Wednesday March 28th, 2018


From our Innovation Unwound series…this piece delves into what could be an imbalance between market
research and qualitative research with users at the front end or “Discovery” phase of a project.   Read more >