Heightened consumer and competitive interest in probiotics led Amerifit to repackage their category leading Culturelle brand. Group 4’s research and graphic design work helped develop the product into two segments – wellness and relief – producing a 40% lift in sales sustaining Culturelle’s  retail position and staving off CPG giants such as Procter & Gamble and Bayer.

Winner – American Graphic Design Award

ShelfEffect – 40% increase in sales