Insight’s challenge to Group 4 was to develop a compelling packaging presentation for its Nix brand of lice treatment that would communicate the information consumers needed to make a quick and confident decision at shelf. The categories clinical and chemical focus gives consumers pause but not clarification or confidence. That is what Nix aimed to fix with a research based approach.

The ShelfEffect at a major retailer are nothing less than dramatic – Nix has realized a double digit sales increase. The only change made was an updated consumer focused graphics that spoke to consumer concerns and gave the confidence to purchase.