Overhead Door’s leadership position in garage door openers at Lowe’s was being challenged.
No less than a full restage of their Genie brand – product, packaging, merchandising – founded upon simplified consumer communications in a tremendously aggressive time frame would close the door on the competition.
Outcome
· Quick turnaround: initial research to Lowe’s presentation – 60 days
· Voice of Customer research: key consumer-described attributes: Safety, Noise, Power
· Turnkey: research, brand, product, packaging, merchandising
· Lowe’s primary position maintained and enhanced
