“I was (and continue to be) very pleased with the results of the project that we collaborated on. You have a great team… which we found to be talented, insightful, open to challenge and collaborative. All of the things that we consider essential in a partner.
”– Erik Sjogren, Sr. Director of Innovation, Georgia-Pacific
“Group 4’s ability to distill consumer needs into practical, manufacturable designs resulted not only in the seed-pod concept, but also in ideas for future products… Once we developed our initial concepts, we conducted qualitative and quantitative research with consumers who consider themselves users and nonusers of lawn and garden products. The positive response was universal.”
– Brad Schultz, Research Principal, The Scotts Company
Stored behind-the-counter in the pharmacy refrigerator for peak potency and freshness, Floragen is a OTC consumer healthcare product
From our Innovation Unwound series…thoughts on reaching New Product Development’s Holy Grail “Faster. Cheaper. Better”
From our Innovation Unwound series…this piece delves into what could be an imbalance between market research and qualitative research with users at the front end or “Discovery” phase of a project.
Cultural references can be tricky but a recent article around a long held belief of mine compels me to comment.
Left for Las Vegas early this week with a degree of optimism that the pieces seemed to be in place to see a full and vibrant range of new products & innovations. Like many predictions the reality – as I perceived it – is a little more nuanced than a simple right or wrong.
I’ll be among the 20,000 or so descending upon Las Vegas next week to see what’s new at the Hardware Show.